![]() ![]() The “tech has its challenges, but the fundamentals are truly intriguing,” says De Cata. So, it’s just like being on a Hollywood bus tour and not being able to see inside the celebrity-owned houses. Most of the experiences are gated so you will need a specific NFT to gain access to a particular building. These parcels of land are community-owned. ![]() The DAO was established in 2019 and has sold 90,000. I would’ve thought warehouse industrial for that once-grungy mag, perhaps.Īs we walk around, De Cata explains Decentraland’s ethos. It has a strange postmodern architecture. We enter Vice Media Group’s building, which is not as edgy as I expected for Vice. Next time, Adam De Cata, head for partnerships at Decentraland, gives me a tour. I give up, and decide to hire an experienced tour guide. I feel like a lost tourist, without a Google Maps or Lonely Planet, who can’t speak the local language. It’s all a bit confusing and disorienting. Press “M” and you teleport to another room. Virtual Times Square is coming soon, according to me. Because every brand tries to be there, my brand recognition in Metaverse distorts me from my escapism. This helps me to get away from the noise. I recognize instantly the Twitter and Discord logos that are displayed on street signs. I click “escape” to leave the page, and suddenly, I’m in a disorienting fantasy land. A young white man becomes graphically a white-haired, black man. However, it is perhaps not scaleable considering that there are only three people present. Then a cigarette or marijuana sale URL - “Visit. More conversations occur in the crypto market. Is this an indication? Or a paid advertisement? I see the Shiba Inu avatar as a dogeman, strutting around the place like he owns it. One chat is about crypto market prices and altcoins. I’m struck by the thought that, maybe, most people do select lifelike avatars? Except for dogeman. (I thought “Do you come here often?” might come off wrong.) “Yo,” I offer, which is met with “Hi.” Good chat. I try to have a few conversations with her, as we can communicate in real-time. ![]() Apart from a Shiba Inu dogeman and a purple octopus lady, most people look very human. I spawn in “Genesis Plaza,” a bar in a shopping mall plaza for avatars - a bar without alcohol. Loading… Then I jump off a diving board into a wormhole, which I initially thought was a stripper pole. In the end, my desire to do something different is undercut by impatience, so I click “randomize” to keep the story moving - and get a man dressed in something I might actually wear. You can select a bald woman or buy banana “skins” in the gift shop. The avatar allows you to choose by grunting at the outfit choices, more approvingly for others. Sailor Moon Japanese schoolgirl outfit, as that’s the image of Comic-Con seared into my brain. Who should I be in Decentraland and why? People’s images of themselves never correlate with other people’s images of them. I enter Decentraland and I’m soon faced with the decision of whether to choose a cartoonish or realistic avatar. I’m a believer in decentralized tech and all that it may or may not offer, but I’m not sure the current version of the Metaverse is the place I’d like to hang. Second, the Metaverse OnlyWorks well for virtual events Ready Player One Here are two lessons I learned during my Metaverse trips over the past few week:įirst, the Metaverse is great for virtual events. Pokemon Go was a worldwide phenomenon that was fueled by a nostalgia that made it all make sense. The investment thesis is clear: These kids won’t feel strange in the Metaverse.Īdults still feel the need for escape from their reality. You make friends online these days - if you’re 12. Roblox boasts 43 million daily active users and 220 million monthly active users. Partly created by users, shared virtual worlds can be found elsewhere. We now have virtual reality headsets that will allow you to be right there among those pixelated images. If you’ve seen Second Life (circa 2006) or even Golden Eye 007 from the late 1990s, it’ll be familiar, as the Metaverse’s graphics haven’t advanced that far forward from those pixelated images. But unless you’re a gamer or a devotee, visiting it may still be a little underwhelming, at least for now - and especially for gamers. You’ve probably seen images or entered the Metaverse, perhaps in places like Decentraland or The Sandbox. I packed my virtual bag and set off on a journey to find out. Are brands simply jumping on the PR bandwagon of hyperspeed? Is this the future of PR? Is it a time or place that is near? How soon? But no one knows what it will look like.Īt present, people say it’s clunky and difficult to use and are waiting for further development. ![]()
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